Thong Siek Food Industry Pte Ltd


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Thong Siek Food Industry Pte Ltd
14 Senoko Way, Singapore 758035
Tel: (65) 6756 0233
Fax: (65) 6754 4030
Email: tsfi@thongsiek.com
http://www.thongsiek.com

Overview
It all started with a dream, a leap of faith, and a passion for Fish balls…

Thong Siek Food Industry started in the 1970s as a family-run backyard operation. Then, the entire family was involved in the production and distribution of a single product – Fish Ball.

Our strong belief in outstanding quality and our quest for modern methods of production propels our growth to a dynamic conglomerate. Today, Thong Siek is a leading manufacturer, distributor and retailer of surimi-based (minced fish paste) seafood products. Our state-of-the-art 70,000 sq ft factory processes well over 25,000 kg of fish meat daily and more than 60 varieties of appetizing fish-based products for both local and international markets.

Modern technology in a traditional industry
Thong Siek was the first in the region to adopt modern technology and processes in our production. Our founder, Mr Lim’s trip to Osaka, Japan in 1983 was pivotal in our transformation. Then, Japan was a pioneer in surimi technology and through learning and adopting the Japanese way of production, we were able to increase our output from a mere 3000 kg in the 1970s to more than 6000 kg in 1984.

Through the use of modern technology, Thong Siek was able to produce our products faster and at a consistent quality. This provides us with a unique opportunity to differentiate and brand what was previously considered a traditional product. That brand is, of course, the now famous DoDo brand. Currently, our fully automated lines include grinding, processing and auto-packaging facilities.

A customer-centric business approach
Since inception, Thong Siek has maintained a customer-centric business approach. Taking time to listen to our customers and feeling the pulse of the marketplace has allowed us to respond proactively to the evolving needs and tastes of consumers worldwide. This approach has also given rise to the development of many new products, such as “heat and eat” products to meet the global trend towards convenient food. Presently, Thong Siek produces more than 60 varieties of fish based products – from our basic DoDo fish ball, breaded scallop nuggets, ready-to-eat microwavable traditional fish ball noodles, to our tom yum fish cakes – to appeal to a more diverse customer base.

Reliable and impeccable service
Over the years, Thong Siek has built an extensive network of customers and distributors both locally and internationally. To respond and serve in a timely and efficient manner, we have our interactive Customer Relationship Management (CRM) system in place for our sales team to stay in close touch with our customers. Thus, from the onset of sales ordering right through to delivery, our customers are always assured of the reliable and impeccable service that has long been the hallmark of Thong Siek.

Investment in innovation and R&D
Innovation and R&D has always been a way of life in Thong Siek. From the early discovery of a better way to make quality fish balls with high protein content, to surimi and using it as the key ingredient in our fish balls and fish cakes, Thong Siek is constantly pushing the boundary in biotechnology. Our Research and Microbiology laboratory is run by a team of specialists and professionals who spearhead new product development and ensure that Thong Siek’s products are of world-class quality.

Extending our reach
A customer-centric business approach, creative recipes, product innovation and attention to exceptional quality are winning formulas for Thong Siek’s overseas expansion. Today, our products are found in more than 20 countries worldwide, such as Dubai, Abu Dhabi, Egypt, New Zealand, Australia, Brunei, Canada, China, Denmark, France, Germany, Hong Kong, Malaysia, Mauritius, Philippines, Indonesia, South Africa, Sweden, Thailand, the Netherlands, Turkey, the United Kingdom and the United States of America.

Our Values

Innovative Production Technology
Innovation is the key to our business. We have always been on the forefront of innovation. Many of the products currently seen in the industry have been pioneered by Thong Siek. We will continue to strive towards producing new and tasty products for our consumers.

Management Excellence
Our success is dependent upon the collective energy and intelligence of all of our employees. We strive to create a work environment where motivated employees can flourish and succeed to their highest potential. We appreciate effort and reward results.

Precise and Prompt Delivery
At Thong Siek, we believe that time is very important, and we do not want to waste our customer’s time. That is why we have more than 30 delivery trucks in the small island of Singapore. This is to ensure that our customers get our products on time for their business, and our products will be as fresh as it was just out of the factory.

Reliable Customer Service
With our call centre working round the clock, you can be sure that your needs will be heard and fulfilled. Every customer is important to us, and we welcome all feedback and complaints, so that we know where we have gone wrong, and make sure that every customer is satisfied in the end.

Excellent Quality
We have high standards and our goal is to produce and sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutrition value and appearance of all of the products we carry.

Stringent Enforcement of Hygiene Standards
We have hygiene officers making stringent checks on all parts of the production process. All of our workers have to be correctly attired and follow our stringent hygiene standards. As a testament to our hygiene standards, we have been awarded ‘A’ grade by the Agri-Food & Veterinary Authority of Singapore (AVA) for more than 10 years running, also receiving the AVA Silver award for that achievement.

Sound Nutritional Values
Eating well is as important as living well. That is why everything we offer is made from fresh, great-tasting ingredients. Our company is committed to increasing the nutritional value of our food while improving the taste.

Products:

Fish Ball
Fish Meat, Potato Starch, Salt, Sugar
Packaging Size: 200g 500g 1kg

Cuttlefish Ball
Cuttlefish Meat, Fish Meat, Potato Starch, Palm Oil, Salt, Sugar
Packaging Size: 200g 500g 1kg

Cuttlefish Ball with Cheese
Cuttlefish Meat, Fish Meat, Cheese, Starch (potato, wheat), Vegetables (onion, carrots), Palm Oil, Salt, Sugar, Black Pepper
Packaging Size: 200g

Chicken Ball
Chicken Meat, Cuttlefish Meat, Fish Meat, Potato Starch, Palm Oil, Salt, Monosodium Glutamate, Sugar, Chicken Flavouring
Packaging Size: 200g 1kg

Prawn Ball
Cuttlefish Meat, Fish Meat, Prawn Meat, Potato Starch, Palm Oil, Salt, Sugar, Shrimp flavour, Natural Colouring
Packaging Size: 200g 500g 1kg

Crab Flavoured Ball
Fish Meat, Potato Starch, Salt, Sugar, Crab Extract, Crab Flavour, Natural Colouring
Packaging Size: 200g 1kg

Lobster Flavoured Ball
Cuttlefish Meat, Fish Meat, Prawn Meat, Potato Starch, Palm Oil, Salt, Sugar, Shrimp flavour, Natural colouring
Packaging Size: 200g 1kg

Mushroom Ball
Fish Meat, Cuttlefish Meat, Potato Starch, Palm Oil, Mushroom, Salt, Sugar, Jew’s Ear, Mushroom Flavour
Packaging Size: 200g 1kg

Vegetable Fish Ball
Fish Meat, Vegetables (Long Bean, Carrot, Onion & Jew’s Ear), Potato Starch, Palm Oil, Sugar, Salt
Packaging Size: 200g 1kg

Tofu Fish Cake
Fish Meat, Tofu, Palm Oil, Wheat Starch, Sugar, Salt

Tofu Fish Cake with Cheese
Fish Meat, Tofu, Cheese, Palm Oil, Onion, Sugar, Starch, Salt, Cheese Flavour
Packaging Size: 200g

Japanese Fish Cake
Fish Meat, Cuttlefish Meat,Vegetables (onions), Potato Starch, Sugar, Salt, Egg White Powder
Packaging Size: 200g 1kg

Thai Tom Yum Fish Cake
Fish Meat, Tom Yum Spices, Vegetables (Longbean, Chilli), Potato Starch, Salt, Sugar, Chilli Powder
Packaging Size: 200g 1kg

Salmon Flavoured Ball
Fish Meat, Wheat Starch, Sugar, Palm Oil, Seafood Flavour, Salt Salmon Flavour, Natural Colouring
Packaging Size: 200g

Black Pepper Tofu Fish Roll
Fish Meat, Tofu, Tapioca Starch, Sesame oil, Salt, Sugar, Black Pepper
Packaging Size: 200g 1kg

Mini Chikuwa
Fish Meat, Potato Starch, Salt, Palm Oil, Sugar
Packaging Size: 200g 1kg

Crab Flavoured Stick
Fish Meat, Tapioca Starch Salt, Sugar, Crab Extract and Natural Colouring


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